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Research reports

Qualitative research report on three new 'top deck' test commercials

Doyle Dane & Bernbach Ltd., have produced three animaticversions of television commercials for Top Deck to followthe 'Diver' campaign.The objectives of the new campaign are to create a clearidentity for Top Deck. The target market for Top Deck is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research report on three new 'top deck' test commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-three-new-top-deck-test-commercials


Research reports

Report on qualitative research on two new CBL commercials

Two new commercials - 'Clock' and 'Bricklayer' - havebeen produced for 1974 advertising of CBL. This research was undertaken in order to check that thenew commercials were on the broad strategy and to examineconsumer reactions for any...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Report on qualitative research on two new CBL commercials . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-new-cbl-commercials-


Research reports

Research on Softlan advertising

This research was conducted in order to explorewhether Softlan misleads consumers by its referencesto 'rinse-away', and generally to assist in the developmentof Comfort advertising.The specific objectives were: 1. To explore what housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1974
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Citation

, C. (1974a, January 19). Research on Softlan advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-softlan-advertising


Research reports

Qualitative research into Kotex advertising approaches

As a result of previous research (CRAM December 1973)into two advertising approaches for Kotex loop towels - 'Testimonial' and 'Reasons Why'- further creative workwas undertaken. Four new treatments of the 'Testimonial' approach and two new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Qualitative research into Kotex advertising approaches . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-approaches-


Research reports

Qualitative research on Lord Ducane Sherry advertising

The general objective of this research was to provideguidance as to the effectiveness of the televisioncommercial and the poster for Lord Ducane.The specific research objectives were:1. To examine how well the communication objectiveswere being...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Qualitative research on Lord Ducane Sherry advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lord-ducane-sherry-advertising


Research reports

Qualitative research into two advertising approaches for sanitary towels

The general objective of this research was to find which oftwo advertising approaches for Kotex loops ('Testimonial' versus 'Reasons Why') had the greatest appeal and created the strongestidentification amongst the target groups. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1973
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Citation

, C. (1973a, December 15). Qualitative research into two advertising approaches for sanitary towels . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-two-advertising-approaches-for-sanitary-towels-


Research reports

Qualitative research report on TCP 'Tavern' commercial pre-test

A new 15 second commercial for TCP intended for use inthe 1973/74 Winter Campaign has been produced. Althoughthis commercial, is, as yet, only in a pilot form, it wasdecided to pre-test it as it represents a departure fromprevious Winter Campaigns...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Qualitative research report on TCP 'Tavern' commercial pre-test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test


Research papers

Application of a new theory to allow a better definition, control and measurement of advertising strategies

This presentation will consist in two parts: 1. Possibilities and limitations of measuring campaign efficiency in the actual current state of definition of advertising strategies. This will be shown through actual pieces of research we have done.2....

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Marc Vincent
November 28, 1973
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Citation

Vincent, M. (1973a, November 28). Application of a new theory to allow a better definition, control and measurement of advertising strategies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/application-of-a-new-theory-to-allow-a-better-definition-control-and-measurement-of-advertising-strategies


Research reports

Research report on Polo commercials

A new style of advertising was developed for Polo in 1974.Five commercials were made but only four of these havebeen screened. The fifth was withheld. As the commercialshave been on air it was considered an appropriate timeto assess consumer reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Research report on Polo commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-polo-commercials